OBSESSION IS A VIRTUE.
To be obsessed is to be misunderstood. What some see as an irrational preoccupation with our craft, we see as the defining difference between average and unforgettable. It is not easy, convenient or efficient to roast the way we do, we simply know of no other way. To create flavors that one will go out of their way to find again and again requires a focus that eliminates mediocrity.